check this out...seems like the image of Jimi Hendrix has been licensed to an energy drink called "Liquid Experience" after the album "Are You Experienced"...I'm sure some aren't going to like that though I'd note that royalties for other Hendrix licensed products have gone to educational causes.
well from what they say it was named after the album...Flea from Chili Peppers says he's not too thrilled with using his name in the advertisingit...anyway look for more licensing of the Hendrix name with other things..
I heard about a Jimi Hendrix red wine they brought out a few years a go which is a bit of bad taste as he did die from a concoction of wine and sleeping pills. Other merchandise include air fresheners,watches and even light switch covers. Theres a website full of it. http://www.authentichendrix.com/